Recruiting Students for Your Summer Program? Use Intentional Messaging

April 25, 2018

It’s May, and if your 21st CCLC program offers a summer learning program, you’re already far along in the planning process. What’s left?

You’ve been clear all along about why: Research and experience confirm that much of the academic achievement gap between children from lower- and higher-income families is due to summer learning loss — loss of academic knowledge and skills while students aren’t in school, especially in reading and math.

You know what you’re going to focus on to prevent summer learning loss, and how. Depending on student needs, you’re probably planning to combine academic enrichment with fun activities or an engaging theme.

You know who you’re targeting: which students in your program and partner school especially need support to hold on to academic learning and retain skills related to attentiveness, organization and interpersonal relationships.

But, if you’re like many 21st CCLC program leaders, you wonder how to make sure those young people show up. It can be harder to recruit and retain students for the summer session than for school-term sessions.

One effective way to plan for recruitment is to look at the barriers students and families face. Then target your messages to address those barriers. For example:

Barrier: Parents and students confuse your summer learning program with “summer school,” which they might associate with failure.

Message: Emphasize that your 21st CCLC summer program isn’t “school.” Students are invited, not forced, to attend.

Barrier: Some parents think their child deserves to rest and have fun after a long, hard school year.

Message: List the program’s fun activities. Remind families that interacting with other children and caring adults is more fun and valuable than staying home alone with video games.

Barrier: Parents worry about practical matters, such as safety, transportation, timing and cost.

Message: Describe how you intend to address these practical concerns. For example, working parents can be drawn to a full-day program that offers breakfast and lunch.

Barrier: Caregivers might think they can teach the child at home using workbooks and online games.

Message: Let parents know that your summer program is designed and implemented by professional educators. They know how to create enjoyable activities that will keep students’ minds and bodies active while school is out.

How will you get these messages across? Every way you can! Use posters, public announcements, and send flyers home with students — more than once. Some of those flyers may stay crumpled in the bottom of the backpack until August, so you’ll need a variety of strategies:

  • Speak to families in person at pick-up.
  • Call or send a text.
  • Visit homes.
  • Recruit school staff to help. Most families see school teachers, principals and counselors as trusted messengers.

The Y4Y Summer Learning Youth Recruitment Planner can help you identify recruitment strategies, action steps, needed materials, team assignments and due dates. There’s room for you to write in and track additional strategies that will work for your families and students.

With intentional messages, delivered in a variety of ways, you can make sure that many students benefit from the summer program you and your staff have so carefully planned. Thanks for all you do to make it happen!

 

Posted in Program Management, Summer Learning, Tools

Mix STEM With Student Voice for Engaging Activities

April 20, 2018

One of the many benefits of science, technology, engineering and math (STEM) projects is the opportunity for students to decide how and what they’ll learn. Here are some of the choices STEM projects can offer: 
  • Which project to do, either individually or with a group.
  • What role to take in a collaborative group.
  • How to design a product for a specific purpose.
  • How to structure the work in to make sure the project is done on time and within budget.
  • How to share the product or results with others.
 
These options for incorporating student voice and choice are “cooked into the stew” of project ideas offered through the U.S. Department of Education STEM initiatives. Through this work, the U.S. Department of Education partners with other federal agencies to offer STEM projects that engage 21st CCLC students in thinking and acting like real scientists and engineers.
 
In NASA’s engineering design challenges, for example, students might work in groups to design miniature space exploration equipment, such as a parachute for a Mars landing or a crew exploration vehicle. Given the goal of, say, safely transporting two (Lego) astronauts and a tank of fuel in a vehicle of a given size and weight, students choose how to solve the challenge. How will they keep the astronauts in their seats? How will they design the hatch so it opens when needed but not when the vehicle lands? Students also can choose their roles on the project team: design engineer, technical engineer, operations engineer, technical writer or videographer.
 
The Institute of Museum and Library Services offers six progressively more complex Making projects. Each project takes 60 to 90 minutes to complete. Though every child will make the same project — such as a light-up name tag, wearable electronics or a scribble bot — the design possibilities are endless. Students can indulge their creativity to personalize their products.
 
NASA and the National Park Service also offer opportunities for students to engage in authentic citizen science. The data students collect will be compiled with the findings of other citizen scientists to shed light on climate change and other issues that affect us all. 
 
The STEM initiative activities provide instructions for all these project ideas and more. Your 21st CCLC program can download them from the Y4Y website for free and start using them right away. On the website, you’ll also find ideas from the National Park Service and the National Oceanic and Atmospheric Administration for designing your own STEM projects that offer students meaningful choices in their learning. If your budding scientists have experience in project-based learning, they might even be ready design their own experiments and challenges — the ultimate in student voice!

 

Posted in Science, Technology, Engineering, Art and Mathematics, Learn, Teach

May 13-19 Is National Prevention Week

April 20, 2018

The start of summer is a good time for 21st CCLC programs to focus on prevention. Why? Because most first-time use of alcohol, drugs and tobacco among adolescents under age 18 happens in June or July. This finding comes from the Substance Abuse and Mental Health Services Administration (SAMHSA) National Survey on Drug Use and Health. During these months, young people are usually out of school, with more free time and less adult supervision than usual. 
 
That’s why National Prevention Week is held during the third week of May each year. The purpose is to bring together communities and organizations across the country to raise awareness about the importance of substance abuse prevention and mental health. To get involved, consider partnering with your school to host prevention-themed events before the school year ends. 
 
There are many ways your program can raise awareness about this important issue among students and their families. Here are a few ideas and resources from the Y4Y Family Engagement course:
  • Direct families to the Partnership for Drug-Free Kids, where they can get information and resources or call 1-800-DRUGFREE to talk with a trained parent counselor. If their child is struggling with substance abuse, the counselor can help them develop an action plan.
  • Download tip sheets and other customizable materials to share with families from SAMHSA’s campaign against underage drinking, Talk. They Hear You. Also, let families know about an app called Start the Talk. Parents can use this interactive app to learn the do’s and don’ts of talking with young people about underage drinking. (Your program staff might find it helpful as well!)
  • Refer families to the National Institute on Drug Abuse Family Checkup website, where they can learn about five critical parenting skills that are linked to drug-free childhood, youth development and healthy family relationships. The checkup includes a video clip with positive and negative examples of each skill, such as handling emotional conflicts, along with additional information and videos parents can use for practice.
 
Additional resources to support your program’s efforts around drug and alcohol prevention are available on Y4Y.
 
Prevention, of course, is a year-round concern. The work your program does every day to strengthen community, school and family bonds can help protect young people from substance abuse.

 

Posted in Drug and Alcohol Prevention, Learn, Tools

Can Texting Support Family Engagement?

April 20, 2018

As more people use mobile devices to stay connected, texting seems like a natural way to inform and engage families. If your 21st CCLC program is considering it, here are some things to keep in mind:
 
Have a plan. Meet with your program team to discuss whether texting might be a good tool for your communications toolbox. Discuss possible pros and cons. Who will be in charge of setting it up, creating and sending messages, and responding if a family member sends a message in return? 
 
Select a texting platform. A texting platform, also called a short message service or SMS, lets you send messages to multiple subscribers at once. With most platforms, you can import contact information from a spreadsheet, which makes messaging easy and quick. Some platforms let you store messages to be sent automatically. It’s smart to test the platform with team members to work out any kinks and to make sure everyone knows how to use it.
 
Get family members’ permission. On your program’s student enrollment form, where it asks for family members’ cell phone numbers, also ask for permission to send text messages from the program. Remind families about this option periodically in letters or newsletters, or in person.  
 
Use texting to remind about actions or deadlines. Texting works best for quick reminders like “We hope to see you Friday at 7 p.m. at the high school for the ABC Program’s student showcase!” Texting isn’t the best tool for explaining concepts like why it’s important for students to present their work to an audience.  
 
Keep it short. Messages that get to the point respect families’ time. Also, if your message is longer than 160 characters, some phone carriers will break it into two parts. Be specific, but not wordy. 
 
Limit the number of texts you send. If parents know you’ll send texts only to share important or useful messages, they are more likely to pay attention when you write. 
 
Personalize when possible. Some texting platforms enable you to personalize messages you send to a group. Also, sometimes, you might choose to send an individual message to just one or two families.   
 
Proofread before you send. Double-check times, dates, spelling and grammar. If you’re not sure about something, ask a colleague to take a look.  
 
Don’t over-rely on texting. Some families might not have a mobile device, and some might choose not to sign up for text messages from your program. So don’t make texting your only form of communication. Delivering a message multiple times in multiple formats is a good practice, no matter what you’re communicating. That’s why major companies often advertise their products in a variety of ways.       
 
Y4Y’s Family Engagement course points out the importance of making information available in a variety of formats and languages that families can understand. Texting is just one of many possible tools your staff can use to overcome common challenges in communicating with families. Also take a look at the recent Family Engagement Virtual Institute for a wealth of resources.
 
Does your 21st CCLC program use texting? What has the experience been like? What benefits and drawbacks have you seen? What other strategies have worked for you? Please share your ideas and strategies with peers on this Y4Y discussion board so that others may benefit from what you’ve learned!

 

Posted in Family Engagement, Teach, Tools, Webinars